{"id":1136,"date":"2022-11-08T13:26:53","date_gmt":"2022-11-08T13:26:53","guid":{"rendered":"https:\/\/www.groupepvcp.com\/?page_id=1136"},"modified":"2026-03-31T15:23:42","modified_gmt":"2026-03-31T13:23:42","slug":"our-purpose","status":"publish","type":"page","link":"https:\/\/www.groupepvcp.com\/en\/group\/our-purpose\/","title":{"rendered":"Purpose"},"content":{"rendered":"\r\n    <div class=\"breadcrumb white\">\r\n        <div class=\"wrapper__inside\">\r\n            <ul class=\"breadcrumbs\">\r\n                <!-- Breadcrumb NavXT 7.4.1 -->\n<li class=\"home-brc\"><a href=\"https:\/\/www.groupepvcp.com\/en\/\"> Accueil <\/a> <\/li>            <\/ul>\r\n        <\/div>\r\n    <\/div>\r\n<div class=\"detail-cms\" id =\"\">\r\n    <div class=\"wrapper__inside\">\r\n                    <h1>Offering local tourism to get back to basics in a preserved environment.<\/h1>\r\n                    <\/div>\r\n<\/div>\n\n<div class=\"detail-cms has-image-text \" id=\"\">\r\n    <div class=\"wrapper__inside\">\r\n        <div class=\"image-text\">\r\n            <div class=\"image-title\">\r\n                                    <picture>\r\n                        <source srcset=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2022\/12\/raison-detre-bt138233-e1673954613310.jpg\" media=\"(min-width: 768px)\">\r\n                        <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" width=\"544\" height=\"713\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2022\/12\/raison-detre-bt138233-e1673954613310.jpg\" alt=\"\">\r\n                    <\/picture>\r\n                                <div class=\"image-title__content\" data-components-popin-toggle>\r\n                                                        <\/div>\r\n            <\/div>\r\n            <div class=\"image-text__content\">\r\n                                    <h3><strong> This is our purpose. <\/strong> <\/h3>\r\n                                                    <p>\r\n                        <p><strong>&#8220;As a European leader in local tourism, we are committed to helping people get back to basics in a preserved environment.&#8221; <\/strong><\/p>\n<p>We aim to contribute positively to society by constantly designing new holiday models. Every day our 13,000 staff members are committed to offering our holidaymakers authentic experiences. They take into account new societal and environmental issues to enable our customers to get back to basics in a preserved environment.<\/p>\n<p>Beyond economic activity and our quest for performance, our Group has a broader mission. That of being useful to society, contributing positively to make it better, by making our territories more dynamic, by preserving the natural resources of our sites, by enhancing human values and by fighting against mass tourism.<\/p>\n                    <\/p>\r\n                                                \r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n<div class=\"happines__inside\">\n    <div class=\"happines__card\" data-components-observer=\"\">\n        <svg data-components-translatey=\"\" class=\"happines__card__logo css-translate\" viewBox=\"0 0 62 62\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"transition-delay: 0s;\">\n            <path d=\"M23.3878 60.0909C22.1215 59.7622 20.8787 59.3485 19.6678 58.8528C14.6317 56.7955 10.2489 53.406 6.98823 49.0469C3.72761 44.6878 1.71188 39.5231 1.1567 34.1053C0.601522 28.6875 1.52778 23.2205 3.83638 18.2892C6.14498 13.3579 9.74906 9.14785 14.263 6.10941C18.777 3.07096 24.031 1.31848 29.463 1.03946C34.895 0.760429 40.3005 1.96535 45.1013 4.52532C49.9021 7.08528 53.9176 10.904 56.718 15.5728C59.5185 20.2417 60.9986 25.5851 61 31.0313V31.0313\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n            <path d=\"M1.90918 25.5454H17.5139C18.5247 25.5453 19.5257 25.7528 20.4596 26.156C21.3934 26.5593 22.2419 27.1505 22.9566 27.8957L23.0207 27.9625C24.2018 29.1932 25.0143 30.7551 25.3595 32.4583C25.7047 34.1615 25.5676 35.9326 24.9649 37.5561L24.3185 39.3021C23.6079 41.2203 22.4298 42.9122 20.9006 44.2111C19.3713 45.5099 17.5437 46.3706 15.5979 46.7085L6.59522 48.2727\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n            <path d=\"M52.8183 10.0908H37.7533C36.2034 10.0908 34.7169 10.7283 33.6209 11.863C32.5249 12.9977 31.9092 14.5367 31.9092 16.1414C31.9092 17.7461 32.5249 19.2851 33.6209 20.4198C34.7169 21.5545 36.2034 22.192 37.7533 22.192H38.8754C40.1109 22.1918 41.3288 22.4958 42.4284 23.0788C43.5281 23.6619 44.4781 24.5073 45.2001 25.5454\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n            <path d=\"M55.2045 40.0908H35.8863C32.6855 40.0908 30.0908 42.7237 30.0908 45.9715V55.1192C30.0908 58.367 32.6855 60.9999 35.8863 60.9999H55.2045C58.4052 60.9999 60.9999 58.367 60.9999 55.1192V45.9715C60.9999 42.7237 58.4052 40.0908 55.2045 40.0908Z\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n            <path d=\"M52.8183 37.6666C52.8183 36.3807 52.2756 35.1475 51.3095 34.2382C50.3434 33.3289 49.0331 32.8181 47.6668 32.8181H42.5153C41.149 32.8181 39.8387 33.3289 38.8726 34.2382C37.9065 35.1475 37.3638 36.3807 37.3638 37.6666V40.0908H52.8183V37.6666Z\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n            <path d=\"M40.0908 40.0908V60.9999\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n            <path d=\"M51 40.0908V60.9999\" stroke=\"#D9ECF3\" stroke-width=\"1.50136\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n        <div data-components-translatey=\"\" class=\"happines__card__content css-translate\" style=\"transition-delay: 0.1s;\">\n                            <p class=\"h3-bold-2 color-white\">2024 Purpose Awards <\/p>\n            \n                                    <a class=\"link link--blue link--circle\" href=\"https:\/\/www.linkedin.com\/posts\/the-why-project_trophaezedelaraisondetre-thewhyproject-raisondetre-activity-7260600661854113792-vt0B?utm_source=share&#038;utm_medium=member_ios\">\n                            <span class=\"link__content\">The Group was awarded the \u2018Troph\u00e9e de la Raison d&#8217;\u00catre\u2019 at the ceremony organised by The Why Project.<\/span>\n                            <button class=\"btn-circle btn-circle--36x36 btn-circle--blue-pale\">\n                                <svg class=\"icon15x15\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                                    <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                                <\/svg>\n                            <\/button>\n                            <a>\n                            <\/div>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"pillars-marque\" id=\"\">\r\n    <div class=\"wrapper__inside\" data-components-slider-pillars>\r\n        <div class=\"pillars-marque__top\">\r\n            <div class=\"pillars-marque__title\">\r\n                                    <h2 class=\"h2 color-blue-dark\">Our 3 pillars<\/h2>\r\n                                                    <p class=\"p1-reg color-blue-dark\">Our purpose is based on 3 founding pillars.<\/p>\r\n                            <\/div>\r\n        <\/div>\r\n        <div class=\"swiper slider-pillars\">\r\n            <div class=\"swiper-wrapper\" data-components-observer>\r\n                                        <div class=\"swiper-slide slider-pillars__slide\">\r\n                                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2022\/12\/raison-detre-pvg137125-570x515.jpg\" alt=\"Les plus belles de\">\r\n                                                        <div class=\"slider-pillars__card__content\" data-components-translatey>\r\n                                <div class=\"card-content__text\">\r\n                                                                            <h2 class=\"h2 color-white\">Local tourism<\/h2>\r\n                                                                                                                <p class=\"p-med color-white\">This is our specificity. We provide an answer to the challenge of hyper-concentration in tourism, thanks to our locations, which are accessible via more responsible modes of transport. <br>Our local roots give a new economic, social and societal impetus to the regions where we are located. <\/p>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                        <div class=\"swiper-slide slider-pillars__slide\">\r\n                                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2022\/12\/raison-detre-bd115713-570x515.jpg\" alt=\"Domaine Center Parcs Le Bois aux Daims\">\r\n                                                        <div class=\"slider-pillars__card__content\" data-components-translatey>\r\n                                <div class=\"card-content__text\">\r\n                                                                            <h2 class=\"h2 color-white\">Back to basics<\/h2>\r\n                                                                                                                <p class=\"p-med color-white\">We offer all the experiences of meaningful tourism to enable our clients to spend time together, to recharge their batteries and to focus on the essentials: sharing more authentic, more local, more sustainable experiences and creating precious memories.<\/p>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                                        <div class=\"swiper-slide slider-pillars__slide\">\r\n                                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2022\/12\/raison-detre-bd138244-570x453.jpg\" alt=\"Le Domaine du Bois aux Daims\">\r\n                                                        <div class=\"slider-pillars__card__content\" data-components-translatey>\r\n                                <div class=\"card-content__text\">\r\n                                                                            <h2 class=\"h2 color-white\">Preserving the environment<\/h2>\r\n                                                                                                                <p class=\"p-med color-white\">Since our beginnings in 1967 we have always been committed to preserving the environment. It is one of our founding pillars.  Today we are accelerating our ecological transition to act for a tourism with positive impact and to be in line with the issues of our time, the challenges of tomorrow and the expectations of our customers and employees.<\/p>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                            <\/div>\r\n            <div class=\"sliders-nav__option\">\r\n                <div class=\"sliders-nav__container-btn\">\r\n                    <button class=\"btn-circle sliders-nav__button-prev btn-circle--60x60 btn-circle--blue-dark\"><svg class=\"icon15x15\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M14 8.13001L4.88 8.13\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                            <path d=\"M7.13965 12.13L2.99965 7.99L7.13965 3.85\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                        <\/svg>\r\n                    <\/button>\r\n                    <button class=\"btn-circle sliders-nav__button-next btn-circle--60x60 btn-circle--blue-dark\"><svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                            <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                        <\/svg>\r\n                    <\/button>\r\n                <\/div>\r\n                <div class=\"sliders-nav__scrollbar blue-dark swiper-scrollbar\"><\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n<div class=\"groupe-list-card\" id=\"\">\r\n    <div class=\"groupe-list-card__inside\" data-components-observer>\r\n        <div class=\"card-image\" data-components-popin-toggle>\r\n                            <div class=\"card-image__img\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2022\/12\/raison-detre-bll109543-690x533.jpg\" alt=\"Village Pierre &#038; Vacances de Belle Dune \">\r\n                <\/div>\r\n                        <div class=\"card-image__background\"><\/div>\r\n            <div class=\"card-image__content css-translate\">\r\n                                    <h2 class=\"h2 color-white\">We believe we all have <br>a role to play<\/h2>\r\n                                                    <a class=\"link link--blue link--circle\" href=\"#\">\r\n                        <span class=\"link__content\">Our purpose in video<\/span>\r\n                        <button class=\"btn-circle btn-circle--36x36 btn-circle--blue-dark\">\r\n                            <svg class=\"icon15x15\" viewBox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M11 7.5L5 4V11L11 7.5Z\" fill=\"white\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                            <\/svg>\r\n                        <\/button>\r\n                    <\/a>\r\n                            <\/div>\r\n                            <a class=\"popup-youtube link-full\" href=\"https:\/\/www.youtube.com\/watch?v=yMlyl0Y8Yvw\"><\/a>\r\n            \r\n        <\/div>\r\n        <div class=\"card-blue\">\r\n            <div class=\"card-blue__background\"><\/div>\r\n            <div class=\"card-blue__content css-translate\">\r\n                                                    <p class=\"h3-med color-white\">\r\n                        More than a mission, it is a commitment that we, the Group&#8217;s employees, are making with our customers and partners to pave the way for a new form of local tourism&#8230; a tourism, quite simply, of the essential.                    <\/p>\r\n                                <div class=\"card-blue__container-link\">\r\n                                    <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n<div class=\"governance\" id=\"\">\r\n    <div class=\"wrapper\">\r\n                    <h2>Our DNA is what connects our brands, our teams, and our professions around a shared way of imagining and bringing local tourism to life.<\/h2>\r\n                <div class=\"governance__row\">\r\n\r\n            <div class=\"content\">\r\n                                    <h3>Since its beginnings in 1967, <br>the Group has been built on a simple conviction: tourism has a meaningful role to play in the quality of the bonds we create with our loved ones, with local regions, and with nature <br><br>Our DNA is the expression of this uniqueness.<\/h3>\r\n                                            <\/div>\r\n                            <div class=\"image\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/01\/raison-detre-adn-pvg183764-260x375.jpg\" alt=\"PVG183764\">\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n<div class=\"detail-cms\" id =\"\">\r\n    <div class=\"wrapper__inside\">\r\n                    <h1>The values at the heart of our DNA<\/h1>\r\n                    <\/div>\r\n<\/div>\n\n<div class=\"our-brands__container\" id=\"\">\n    <div class=\"our-brands__container-inside\">\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/01\/raison-detre-adn-la165434-scaled-e1768821625857.jpg\" alt=\"\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 175px; height: 47px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"47\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/03\/2prendresoinen.png\" alt=\"2PrendresoinEN\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">For us, care is first and foremost reflected in the quality of the experience we provide. Looking after our guests means offering them simple, meaningful stays. Looking after our staff, our partners and the local communities means approaching our activities with a long-term perspective, guided by respect, responsibility and high operational standards.<\/p>\n                        <div class=\"card-content__link\">\n                                                                                <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/01\/raison-detre-adn-pvg134455-scaled-e1770656784786.jpg\" alt=\"\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 175px; height: 47px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"47\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/03\/2espritcoen.png\" alt=\"2EspritcoEN\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">We believe in the power of teamwork. Collaboration between our business units, our brands and our regions is a key factor in our success. This team spirit drives our performance and is reflected in a management style based on trust, solidarity and shared responsibility.<\/p>\n                        <div class=\"card-content__link\">\n                                                                                <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/01\/raison-detre-adn-pvg123319-scaled.jpg\" alt=\"\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 175px; height: 47px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"47\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/03\/2authenticity.png\" alt=\"2Authenticity\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">We are committed to providing genuine, sincere and human experiences. This authenticity is reflected in destinations that value their environment, simple holidays and a direct relationship with our customers. It also guides the way we work, collaborate and communicate our commitments.<\/p>\n                        <div class=\"card-content__link\">\n                                                                                <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/02\/raison-detre-adn-maeg121328-scaled-e1770656700189.jpg\" alt=\"MAEG121328\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 175px; height: 47px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"47\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/03\/2innovationen.png\" alt=\"2InnovationEN\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">True to its heritage, the PVCP Group fosters an entrepreneurial spirit that encourages initiative and boldness, with a view to continuously improving our offerings and business models. We see innovation as a practical means of developing our offerings, enhancing the customer experience and adapting to the new trends in European tourism.<\/p>\n                        <div class=\"card-content__link\">\n                                                                                <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/03\/rlc-seminar-464-scaled.jpg\" alt=\"RLC Seminar 464\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 175px; height: 47px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"47\" src=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2026\/03\/2ouvertureen.png\" alt=\"2OuvertureEN\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">The diversity of our business areas, and the knowledge and skills of our teams, is a valuable asset. We value a wide range of backgrounds, career paths and cultures, as we firmly believe that open-mindedness and inclusion strengthen our ability to innovate, understand our clients and adapt to local and societal challenges.<\/p>\n                        <div class=\"card-content__link\">\n                                                                                <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the European leader in local tourism, we aim to contribute positively to society by constantly designing new holiday models.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":134,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pages\/cms.php","meta":{"_acf_changed":false,"footnotes":""},"ppma_author":[211],"class_list":["post-1136","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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