Pierre & Vacances Center Parcs Group

Creating moments of shared happiness for groups of family and friends, the Group offers authentic experiences with a positive impact. It develops innovative leisure and holiday concepts to offer environmentally aware and meaningful stays in the most attractive European destinations, by the sea, in mountain resorts, in the countryside and in city centres.

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Created in 1967, the Pierre & Vacances-Center Parcs Group is the European leader in reinvented local tourism. Today, with its 4 recognised and complementary brands, Pierre & Vacances, Center Parcs, maeva and Adagio, the Group operates a tourism network of 44,500 apartments, homes and villas, located in 283 sites in Europe.
Over 2021/2022, the Group welcomed almost 8 million clients and generated
revenue of €1,770 million.

group la122168
Station d'Avoriaz

We are
Happiness Generators

“Our customers expect us to offer them modern, authentic, fun, useful, relaxing and instructive holidays, so that they can experience unforgettable moments with family and friends from generation to generation.”

Franck Gervais
CEO

Reinventing
local tourism

Our strategy

We believe we all have a role to play

Our purpose in video

Purpose

As the European leader in local tourism, we are committed
to helping people get
back to basics in a protected environment.

Avoriaz
Pierre & Vacances - Les Restanques du Golfe de St-Tropez
Village Pierre & Vacances Cap Esterel
Village Pierre & Vacances Sainte Anne
Domaine Center Parcs des Hauts de Bruyères
PI
VN115779 1

1967

It all began in Avoriaz. The ski resort – the Group’s birthplace – is a veritable concentrate of architectural, sporting, tourist and leisure innovations.

1976

The Group launches the Tourism Residence, an alternative between the traditional hotel and the second home in the most beautiful regions by the sea, in the mountains and later in city centers.

1990

Cap Esterel is inaugurated. Pedestrian, innovative in its architecture and giving primacy to nature, it illustrates the future holiday villages with shops and “à la carte” leisure and activities.

1998

Opening of two Pierre & Vacances villages in the West Indies: Sainte Anne in Guadeloupe and Sainte Luce in Martinique.

1999

Pierre & Vacances is listed on the Second Marché on 11 June 1999. The financial press hails the tourism operator as a residence rental manager.

2003

The Group took over Center Parcs and set out to conquer the countryside. The concept of short stays in a cosy cottage close to a heated swimming pool, quickly became a huge success.

2005

Pierre & Vacances transposes its model abroad and opens its first destination in Bonmont, Spain. The brand adapts to the specificities of each market and to local habits.

2007

Pierre & Vacances and Accor join forces and create Adagio City Aparthotel. This joint venture, renamed Aparthotels Adagio, is now Europe’s number one urban residence.

2017

Opening of Villages Nature® Paris, the first eco-destination located on the outskirts of Paris, which takes a global approach to sustainable and responsible tourism that is unprecedented in the tourism sector.

2021

The Group is launching its Reinvention 2025 strategic plan, which creates performance, value and meaning. It is based on a new vision of reinvented local tourism.

Our brands

We offer our customers unforgettable and authentic holidays and experiences across Europe, enabling them to relax in eco-responsible accommodation, to enjoy the benefits of nature with their loved ones and to discover the wealth harbored in the regions surrounding our sites.

Find out more about our activities

We offer our customers unforgettable and authentic holidays and experiences across Europe, enabling them to relax in eco-responsible accommodation, to enjoy the benefits of nature with their loved ones and to discover the wealth harbored in the regions surrounding our sites.

pierre & vacances

Apartments and homes with breath-taking views located in the heart of the most attractive destinations in France and Spain, in seaside, mountain and countryside resorts.

Domains located in the heart of nature, cottages, indoor and outdoor leisure and relaxation facilities including the Aqua Muando, restaurants and shops.

A distribution and services platform specialised in holiday rentals: 50,000 rentals in campsites, villas and individual homes.

Aparthotels in the heart of major cities in Europe and the world, with hotel services for mid/long-term stays for business or leisure.

Governance

The Board of Directors

The Board of Directors of Pierre et Vacances SA is made up of 10 members, including four qualified as independent board members according to the criteria set out in the Afep-Medef Code.

The Group Executive Committee

The Group Executive Committee steers the Group strategic orientation implementation and decides major operational initiatives required to develop and improve its performance.

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