This is our purpose


A new journey is about to start for the Pierre & Vacances-Center Parcs Group. 
After many months of joint reflection and participative workshops, we are proud to present our new purpose that will lead our actions tomorrow.

Beyond economic activity and our quest for performance, our company has a broader mission. That of being useful to society, contributing positively to make it better, respecting the environment, ensuring the well-being of our employees and our guests and looking after our relationship with our partners,   

The purpose is much more than a slogan or a marketing campaign, it is what we do every day to create value for all our stakeholders (customers, partners).  It is not just about the search for benefits but the driving force to achieve them.  

This is our purpose. It is our identity, yours.
This is our purpose. It is our identity, yours.

This is our purpose, and It is based on 3 pillars closely linked to the new strategy Reinvention 2025 as well as our CSR commitments:



Chargement du player en cours ...


In an era when living together is under threat, we need to demonstrate more than ever that we are a united group. We are aware that the commitment of all our stakeholders with whom we work on a daily basis, both internally and externally, is the prerequisite for moving forward. The Group was founded on a common will. We will not evolve without them either.

Franck Gervais
Franck Gervais

“More than a mission, it is a commitment that we are now making, together with all of the Group's employees, to pave the way for a new form of local tourism, a tourism that is, quite simply, of the essential.”

Franck Gervais - CEO of the Pierre & Vacances-Center Parcs Group.