Welcome to the flowery coast, and more precisely to the Presqu’île de la Touques, halfway between chic Deauville and elusive Trouville. It is right here that Pierre & Vacances opened in May 2018 its first premium 5-star residence by the sea – La Presqu’île de la Touques*****, located just a few steps from the train station.

Three years later, on 11 July 2021, the brand will inaugurate Le Bâtiment des Douanes, a true extension of the Presqu’île de la Touques***** residence, a building steeped in history that Pierre & Vacances has protected and restored by highlighting the 19th century architectural heritage.

The Bâtiment des Douanes, a residence that respects its history and its environment 

Located at the north-east end of the Touques peninsula, the Bâtiment des Douanes is one of the oldest buildings in the resort still standing. Built between 1861 and 1866 and named the “Customs Barracks” at the time, the original house consisted of offices for customs officers on the ground floor and accommodation in the upper parts. This building, which is steeped in history, is fully in keeping with Deauville’s heritage and typical Norman architecture.

The interior has benefited from a large-scale restructuring as well as an identical renovation of the façade to respect the historical aspect of this emblematic building, with the creation of certain balconies.

Completely renovated, the Bâtiment des Douanes now comprises 28 spacious, bright and elegant flats ranging from studios to 4-room apartments that can accommodate up to 8 people. 

The living room offers unique views of the marina, Deauville, Trouville or the residence’s inner courtyard, as you wish! As for the master bedroom, it benefits from a harmonious atmosphere and a decoration evoking the seaside with its blue and white tones.

“We wanted to integrate contemporary design codes to bring modernity to the building while telling its story through references and nods to the Belle Epoque of Deauville. We designed a soft and warm atmosphere composed of wood, grey and deep blue, beige, decorative lighting, wallpaper for the headboards and brass, copper and black finishes to bring contrast, identity and modernity. The fittings and decorative atmosphere thus highlight the volumes and views of this historic building,” explains Eloïse Bied-Charreton, Director of the Concept & Design Department, Pierre & Vacances-Center Parcs Group.

The Bâtiment des Douanes will adopt an environmental approach to its management: waste sorting, water and energy management, and awareness-raising among holidaymakers. The car park has charging points for electric cars.

Holidaymakers will be able to take advantage of the services and infrastructures of the main building, in particular: access to the heated indoor and outdoor swimming pool decorated in a lounge style with armchairs reminiscent of seaside cabins, rest beds and a paddling pool for children; but also the sauna, hammam, Deep Nature® Spa, the breakfast or fitness room, the concierge service… 

Discovering the region

As the leader in local tourism and more than ever committed to the heart of the region, Pierre & Vacances is the ideal gateway to visit the Côte Fleurie and, in particular, its renowned seaside resorts steeped in history. 

With its 3,140 activities throughout France, Pierre & Vacances promises travellers a holiday off the beaten track thanks to unique encounters with locals who are passionate about their activity and the region where they live. They are craftsmen, oenologists, fishermen or artists and will provide holidaymakers with unique, sometimes unusual but always authentic experiences. What better way to discover the riches of a destination than with the people who know it best?

Whether they are cultural, unusual, sporting or sensational, all the activities have been carefully selected by the Pierre & Vacances teams:
Discover the cliffs of the Black Rocks by kayak with Yoann 
Cook recipes “in the colours” of Normandy in Brigitte’s magnificent longère 

Learn all about the architecture and history of one of the oldest and most atypical half-timbered manor houses in the Pays d’Auge with Alain… in the end, the hardest part will be choosing!


To enable its customers to book their summer holidays with complete peace of mind, Pierre & Vacances offers the flexible rate. Holidaymakers can cancel without charge, on a selection of residences:
– Cancellation up to 3 days before arrival, for stays in July and from September
– Cancellation up to 15 days before arrival for stays in August

And in the event of a positive Covid-19 test, the stay is fully refunded (services included), regardless of the rate chosen at the time of booking.

Stays from €1,295 
per week in July-August in a 4 person flat 

For all bookings until August 8th 2021
Additional -5% on current offers with the code TOUQUS21PV

Code valid for a reservation in the Bâtiment des Douanes between 09/07/2021 and 08/08/2021 inclusive, for stays up to and including 12/11/2021. This offer can be combined with other current offers and is valid on accommodation only (excluding additional services and transport costs until the stock of flats allocated for this purpose is exhausted).