Offering local tourism to get back to basics in a preserved environment.

This is our purpose.

“As a European leader in local tourism, we are committed to helping people get back to basics in a preserved environment.”

We aim to contribute positively to society by constantly designing new holiday models. Every day our 13,000 staff members are committed to offering our holidaymakers authentic experiences. They take into account new societal and environmental issues to enable our customers to get back to basics in a preserved environment.

Beyond economic activity and our quest for performance, our Group has a broader mission. That of being useful to society, contributing positively to make it better, by making our territories more dynamic, by preserving the natural resources of our sites, by enhancing human values and by fighting against mass tourism.

Our 3 pillars

Our purpose is based on 3 founding pillars.

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Local tourism

This is our specificity. We provide an answer to the challenge of hyper-concentration in tourism, thanks to our locations, which are accessible via more responsible modes of transport.
Our local roots give a new economic, social and societal impetus to the regions where we are located.

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Back to basics

We offer all the experiences of meaningful tourism to enable our clients to spend time together, to recharge their batteries and to focus on the essentials: sharing more authentic, more local, more sustainable experiences and creating precious memories.

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Preserving the environment

Since our beginnings in 1967 we have always been committed to preserving the environment. It is one of our founding pillars. Today we are accelerating our ecological transition to act for a tourism with positive impact and to be in line with the issues of our time, the challenges of tomorrow and the expectations of our customers and employees.

More than a mission, it is a commitment that we, the Group’s employees, are making with our customers and partners to pave the way for a new form of local tourism… a tourism, quite simply, of the essential.

Our DNA is what connects our brands, our teams, and our professions around a shared way of imagining and bringing local tourism to life.

Since its beginnings in 1967,
the Group has been built on a simple conviction: tourism has a meaningful role to play in the quality of the bonds we create with our loved ones, with local regions, and with nature

Our DNA is the expression of this uniqueness.

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The values at the heart of our DNA

For us, care is first and foremost reflected in the quality of the experience we provide. Looking after our guests means offering them simple, meaningful stays. Looking after our staff, our partners and the local communities means approaching our activities with a long-term perspective, guided by respect, responsibility and high operational standards.

We believe in the power of teamwork. Collaboration between our business units, our brands and our regions is a key factor in our success. This team spirit drives our performance and is reflected in a management style based on trust, solidarity and shared responsibility.

We are committed to providing genuine, sincere and human experiences. This authenticity is reflected in destinations that value their environment, simple holidays and a direct relationship with our customers. It also guides the way we work, collaborate and communicate our commitments.

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True to its heritage, the PVCP Group fosters an entrepreneurial spirit that encourages initiative and boldness, with a view to continuously improving our offerings and business models. We see innovation as a practical means of developing our offerings, enhancing the customer experience and adapting to the new trends in European tourism.

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The diversity of our business areas, and the knowledge and skills of our teams, is a valuable asset. We value a wide range of backgrounds, career paths and cultures, as we firmly believe that open-mindedness and inclusion strengthen our ability to innovate, understand our clients and adapt to local and societal challenges.