Offering local tourism to get back to basics in a preserved environment.

This is our purpose.

“As a European leader in local tourism, we are committed to helping people get back to basics in a preserved environment.”

We aim to contribute positively to society by constantly designing new holiday models. Every day our 12,600 staff members are committed to offering our holidaymakers authentic experiences. They take into account new societal and environmental issues to enable our customers to get back to basics in a preserved environment. Beyond economic activity and our quest for performance, our Group has a broader mission. That of being useful to society, contributing positively to make it better, by making our territories more dynamic, by preserving the natural resources of our sites, by enhancing human values and by fighting against mass tourism.

Our 3 pillars

Our purpose is based on 3 founding pillars.

Les plus belles de

Local tourism

This is our specificity. We provide an answer to the challenge of hyper-concentration in tourism, thanks to our locations, which are accessible via more responsible modes of transport.
Our local roots give a new economic, social and societal impetus to the regions where we are located.

Domaine Center Parcs Le Bois aux Daims

Back to basics

We offer all the experiences of meaningful tourism to enable our clients to spend time together, to recharge their batteries and to focus on the essentials: sharing more authentic, more local, more sustainable experiences and creating precious memories.

Le Domaine du Bois aux Daims

Preserving the environment

Since our beginnings in 1967 we have always been committed to preserving the environment. It is one of our founding pillars. Today we are accelerating our ecological transition to act for a tourism with positive impact and to be in line with the issues of our time, the challenges of tomorrow and the expectations of our customers and employees.

Village Pierre & Vacances de Belle Dune

We believe
we all have
a role to play

Our purpose in video

More than a mission, it is a commitment that we, the Group’s employees, are making with our customers and partners to pave the way for a new form of local tourism… a tourism, quite simply, of the essential.

Today, the Pierre & Vacances-Center Parcs Group is reinventing itself to pave the way for a new tourism.

Tourism for you,
for her, for him, for us.
Tourism that is more local, more sustainable, simpler, more essential, more emotional, more concerned about its impact and your well-being.