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Maureen Robichon

CRM & Social Media Project Manager at


What led me to

I did my first Masters and an apprenticeship with the Accor Group, working in operational teams and on ‘physical’ sites. But I wanted to focus more on e-commerce, so I did a second Master’s degree at a business school, in Digital Marketing and Data, which enabled me to join’s CRM team as an apprentice. This unit is responsible for communicating with customers and prospects, building customer loyalty and managing the community on social networks. My work-study placement gave me the opportunity to work in all three areas. And at the end of that period, I was offered the chance to stay on. I finished my work-study placement on 30 September 2022 and on 1 October I was taken on as a CRM project manager!


What was my work-study placement like?

Right from the start, I was given lots of projects, under the supervision of my manager of course, but in a friendly and trusting way. For example, I was asked to organise the brand’s very first VIP customer evening, on our premises. I managed everything from A to Z, including the catering, sending out the invitations, making follow-up calls, etc. And as it went so well, I organised a second one.


What about working for Pierre & Vacances – Center Parcs?

Although maeva is growing fast, we still operate like a small organisation: everyone knows everyone else, we work in close proximity and flexibly, with teleworking to help balance professional and personal life, but also with the security of being part of a large Group, which is reassuring and offers potential for development. What’s more, after a few months on a permanent contract, my manager said to me, ‘We’re going to recruit a new trainee, and you’re going to be her mentor’.


For me, ‘reconnecting with what’s essential’ means:

Travelling! And not necessarily very far away. Going to my grandparents’ house on the Atlantic coast, for example, is essential for me.

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